Letters in order Inc's Google is creating innovation that media organizations could use to make stories like those found on Snapchat's "Find" stage, a man comfortable with the plans said on Friday.
Google's venture, named "Stamp," is in the beginning periods of testing with distributors, said the individual, who talked about the state of obscurity.
Tech firms including Google, Snapchat's proprietor Snap Inc and Facebook Inc are hustling to create distributing apparatuses for media organizations, wanting to fill their own particular applications with news, excitement, sports, and other substance.
The test for such devices is making them speedier and less demanding to use than a web program while making a fascinating background for clients.
Snapchat's "Find" tab in particular in the way it coordinates video cuts with content and photographs, enabling clients to skip to another story or promotion with the touch of a finger.
The Wall Street Journal initially detailed the advancement of Google Stamp prior on Friday, referring to individuals comfortable with the issue.
Google has been in talks with a few distributors, including Vox Media, Time Warner Inc's CNN, Mic, the Washington Post and Time Inc to take part in the venture, the daily paper said.
Google said in an announcement: "We don't have anything to declare right now yet anticipate sharing all the more soon."
The name Stamp echoes a current Google item, Accelerated Mobile Pages, or AMP, that takes into consideration speedier stacking of online news stories. Facebook has a contending item, Instant Articles.
